Friday, July 20, 2012

Taking the pulse

Last week I attended the American Council of the Blind convention in Louisville, Kentucky. The PR and Membership Committees presented a workshop on websites and the room was packed. Of the affiliate websites evaluated, Guide Dog Users Inc. took first place and Missouri Council of the Blind took second.

I particularly liked Missouri's home page because of the action items and news blurbs. However, none of the websites utilize photography as content and none of the sites offer a media kit.

Many state affiliates need graphic design input, especially on the home page. We have 1-2 seconds to hook a visitor who is sighted. We need to look professional and authentic. People come to our websites looking for ways to connect and engage.

I sense there is a strong desire by leadership to make the necessary changes.

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